無論你是剛起步的新創家，正準備將夢想中的事業付諸實現；或是已有穩定發展的企業，營運順遂甚至更上一層樓，你都需要資金——這份企業成長茁壯的「氧氣」。

So now you are writing your first business plan or touching up the old one in anticipation of raising capital. Capital can only come into a business in one of two ways. Capital that is generated internally through positive cash flow from business operations (e.g., selling stuff), or from external funding sources. The new entrepreneur is limited to only one option – external funding sources. The established business is hopefully generating positive cash flow, but may require additional capital. Which funding option is best? Is it best that the capital come from only one source, or does it make more sense for the capital to come from multiple sources? How do you decide?

你選擇為企業籌措資金的方式，就是你的資金形成策略。當然，還會考量到公司目前的實際情況，以及未來幾年的發展目標。如果你還在猶豫該為公司選擇哪種發展策略，意昂體育將是你的最佳夥伴。